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Fresno thrives after COVID, while others struggle, UC Berkeley study finds

FRESNO, Calif. (KSEE/KGPE) — Cities across the country are feeling the post-effects of the COVID-19 pandemic. Overall, industries have had to adapt to a “post-COVID” world.

The pandemic has forced many things to close. Shopping and recreation areas have become desolate reminders of the pre-COVID era that many people took for granted. Over time, vaccines have done the same and an understanding of how to continue to live with this virus among us.

Meanwhile, the need to move has been reduced, meaning there’s less chance that a stop at a store will lead to an impulsive stop at a restaurant or something similar. Many businesses no longer need the space or simply cannot afford it.

Now, in a post-Covid world, it’s interesting to see how cities have managed to recover from the pandemic, having to deal with some of the factors listed above. In particular, we will focus on the largest city in the Central Valley: Fresno.

The University of California, Berkeley Institute of Government Studies conducted a study on how cities across the country have managed to recover from the pandemic. Using available phone data showing users’ locations, they were able to measure activity patterns. Projection when people were at work, using public transport or in shopping areas. They took data from 2019 and compared it to recent activity in June 2022.

So how did Fresno do it?

According to the data, very good. Figures show Fresno’s salvage value is 132%, the second best in the nation. That means Fresno residents will be working, getting around town and going out at a faster rate than in 2019. That’s when big cities like San Francisco are struggling to get back on their feet with 61%, the third lowest in the nation.

It also shows that Fresno has been able to continue to grow despite the many changes we mentioned earlier. For example, online shopping is more popular than ever – or a variety of accessible malls like El Paso Marketplace allow residents to shop close to home.

The study indicates that the difference in recovery rates could be due to a variety of reasons, including the type of employment in the region, specific health guidelines and political opinions, which allowed some cities to recover faster and more effectively. that others.