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Public relations and content agency Le Groupe Lucre joins Audience Collective


Two marketing heavyweights from Leeds have joined forces, with The Lucre Group – behind the very successful launch of Jet2 – acquired by Audience Collective.

She joins six other independent agencies within the group, including the branded communications agency Ponderosa; market research and analysis agency, Spark; and digital media strategy house, Crunch.

With offices in the UK and Ireland, Audience Collective has grown rapidly since its inception in 2019. It now comprises over 160 experts and works with over 240 organizations and brands across a wide range of industries, including fast moving consumer goods, higher education and travel. During this period, the group’s turnover increased by more than 175%.

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Steve Henry, Managing Director of Audience Collective, said: “We are delighted to welcome The Lucre Group as we enter the next stage of growth. When we originally formed the group in 2019, we knew we were missing a key service offering, namely public relations.

“We have an incredibly strong vision for the future and ambitious plans to match it. Within five years we aim to become a £ 100million company operating in over 50 markets, with offices in five countries and we felt that Lucre’s values ​​and its ambitious and forward-thinking nature matched the ours. Their clientele speaks for itself and with a group of very talented individuals the agency fits the bill. Lucre’s dedicated content branch – RICH – also offers an exciting proposition for all agencies of the Collective.

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Tamarind Wilson-Flint and Sophie Spyropoulos, owner-managers of The Lucre Group, said: “We started our agency 16 years ago with Jet2, one of the UK’s leading airlines, which is still a customer today. ‘hui. By supporting our expertise in the travel sector, we have developed our portfolio in the food and beverage, home and lifestyle, and technological and professional services sectors, and are proud to offer our expertise in research at some of the UK’s best-known brands, such as PizzaExpress, Park Plaza Hotels and Berkeley Homes.

“Still with an entrepreneurial approach, we recently launched L’Attitude, our international network of agencies, and developed an influencer division to support our content and creation center. Joining the Audience Collective gives us a fantastic opportunity to really grow our business, while providing more specialized marketing expertise to our clients and new career opportunities for our team. We are delighted to join the Collective and look forward to the next exciting chapter in the history of Lucre.


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